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Social Media Marketing Success

Image Social Media Party via Razorfish Feed
EVDO is one of the companies that utilized social media and was greatly successful in doing so. Just to give a brief background, EVDO is a wireless technology that allows laptop computers to access unlimited surfing in almost every major city in the US for a cost of about [...]

How To Show Your Customers You Care.

Image of Leading Internet resources of customer care from Readwriteweb.com
In every sector of society, that fact remains that people all want to be heard and consumers are included in the list. The volume of letters sent to newspapers has doubled in less than a decade. However, newspapers are still publishing the same number of letters, [...]

9 Tips For Turning your Blog into a Marketing Tool.

Image above of the Southwest Blog as a means to connect with customers via Dirjournal.com
Social technologies are now being utilized by companies to effectively reach their consumers. More and more organizations are seeing the favorable returns of utilizing social media through discussion forums, social networks and blogs. Blogs are means to get across your customers [...]

Traditional Mass Marketing versus Social Media Communication

Image Describing Social Network Site use by Online Retailers courtesy of Social Media Optimization
Many companies spend a huge percentage of their resources and use a great deal of manpower in order to catch consumers’ attention. The task of a company’s marketing department has been centered on an attempt to speak to public consumers. Two of [...]

Five Social Media Principles Companies Can Pursue

The utilization of powerful social technologies like blogs, forums, social networks and videos has changed the way the companies and businesses attract and connect with consumers. The way they do business is now affected by the growing Social Media trend. This new trend includes blogs and member-driven sites, user-generated sites and online tools that allow [...]